Can I suggest something to you? I like the photo show front and center but it's obviously targeting people who are new to ecigs but then the page is loaded full of numbers and letters and teeny print that would confuse me completely if I was a new person. I see this a lot on ecig sites.
Most likely I've seen ecigs in the mall or in a store and however I get to your site, I don't know jack except that they cost $75 at the mall or whatever the price is...not much else. I want to see simplicity and that I can get for a lower cost, more than I would at the mall (true or not) and I want you to make it really really simple for me to do that and even for you to suggest I get nicjuice to go with it to make it even more economical or cartridges that are super simple to use...whatever it is.
How do you think I bought MY 1st ecig? A friend said her stepson was using them, I'd NEVER ever heard of them, I started searching on google and the simplest, easiest to read, most eye-catching, gave me lots of goods in my hands quick website got my money - twice. Volcano. See.
I still don't know the numbers to all the different ecigs out there and I've been around the block and spent mucho dineros so far.
If your target market is new people, then make it super simple and in plain English. You can always make a separate page or link for Already Using E-Cigs? click here kind of thing. New people won't click on that - they know better!
Your site is not the only one that does this, so don't take it personal - just fix it!

Or ignore me...that's OK too!