The e-cig was on the Doctors TV program the other day! I was looking for a video on youtube, and came across a video they did a few months ago on their program. It's a really good review of them. Here is the link.
Yes, this is cool. I like that they even all take a puff! They point out that they're all non-smokers and of course they only recommend them for people who already smoke.
The other yahoos out there are just anti-everything that remotely resembles smoking!